Friday, May 29, 2009

Social Media Marketing Program Summary

The 5 week social media marketing program at the Peabody Area Chamber of Commerce concluded today.

We wrapped up with a basic overview of YouTube and different ways to use it for marketing other than creating and uploading videos, as well as a review of tools to save time when updating various social media sites.

The best news for everyone who attended was about a status management tool that streamlines the updating process - that is one post sent to multiple sites. Ping.fm is a beta version online status manager that streamlines postings. With Ping you can write one post and send to twitter, facebook and your blog with just one click. What a great time saver!

At this time, there is an issue getting it to work with facebook pages, but it works fine on the profile. What that means is that posts for your business facebook page may not work. The company is working on this.

Hellotxt is an alternate program to try as well, also a beta version. Set up is quick but the same facebook issue appears to be occuring. That's what beta is all about though - developing, tweaking out the bugs and then full launch.

Use one of these tools and social media updates won't seem so overwhelming and time consuming and you can begin your social buzz campaign in less time.

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